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Video Marketing Statistics

  1.  By 2017, online video will account for 74% of all online traffic (KPCB).
  2.  55% of people watch videos online every day (MWP).  Tweet: 55% of people watch videos online every day. #video #marketing #stats @insivia
  3.  65% of video viewers watch more than ¾ of a video (Syndacast).
  4.  85% of Facebook video is watched without sound (Digiday).
  5.  59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  6.  54% of senior executives share work related videos with colleagues weekly(TubularInsights).
  7.  52% of marketers believe that video is effective for brand awareness (WowMakers).
  8.  Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  9.  Including video in a landing page can increase conversion by 80% (EyeView).
  10.  Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  11.  4 out of 5 consumers believe that demo videos are helpful (Animoto).
  12.  Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  13.  4x as many customer would rather watch a video about a product than read about it (Animoto).
  14.  YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  15.  48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  16.  Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  17.  500 million people are watching videos on Facebook every day (TubularInsights).
  18.  45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  19.  Snapchatters watch 10 billion videos a day (AdWeek).
  20.  82% of Twitter users watch video content on Twitter (Bloomberg).
  21.  43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  22.  Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  23.  8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  24.  52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  25.  Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  26.  55% of people consume video content thoroughly (HubSpot).
  27.  People spend on average 2.6x more time on pages with video than without (Wistia).