This company is a woman and Native American-owned-and-operated business. The owner is a tribal citizen, an enrolled registered band member with the Mohawks of the Bay of Quinte from the Tyendinaga Mohawk Territory.
The TLC Rental Marketplace Team
Natanyah Menna, Founder
I’m a seasoned entrepreneur with over a decade of experience in the New York City Taxi & Limousine Commission (TLC) rental industry. As the founder of TLC Rental Marketplace and TLC Plate Marketplace, I’ve become a trusted connector and advocate for drivers, fleet owners, and industry professionals navigating one of the most complex transportation markets in the world.
My journey began with grit, hustle, and deep family roots. Raised by a single mother of five, I watched her build a life for us behind the wheel—driving everything from town cars to taxis to Uber. Her relentless work ethic and entrepreneurial spirit laid the foundation for my own career. Years later, as I re-entered the workforce after raising my daughter, I discovered an opportunity in TLC vehicle rentals that sparked my ambition to create something meaningful.
From the ground up, I built a family-operated TLC fleet and began renting cars weekly to licensed drivers. That firsthand experience showed me the inefficiencies and missed opportunities in the market. In response, I launched TLC Rental Marketplace—a centralized platform where fleet owners can list vehicles and drivers can find quality, affordable rentals. It was created out of necessity—and grew because it served a real need.
To deepen community engagement and industry insight, I also launched and currently admin two of the most active Facebook groups for NYC TLC drivers, with a combined membership of over 89,000. These groups have become go-to spaces for real-time support, vehicle and plate listings, licensing updates, and community-driven resources. They reflect what I value most—connection, transparency, and empowerment for the hardworking drivers of New York City.
Building on the success of the rental marketplace, I expanded into TLC Plate Marketplace—a sister platform connecting buyers and sellers of TLC plates and corporations. Whether you’re expanding your fleet or selling a business, our team is here to ensure a transparent, efficient process.
None of this has been easy. I’ve faced setbacks, navigated industry roadblocks, and mourned the loss of my beloved sister Elisha, whose quiet strength and unwavering support still fuel my drive. But through it all, I’ve built strong relationships—with brokers, body shops, and especially drivers—many of whom have become close friends and collaborators.
This work is deeply personal, rooted in real experience and powered by community. I’m proud of what we’ve built—and even more excited about what’s next.
Have feedback or want to collaborate? Let us know how we can better serve you.
We’re not just a platform—we’re your partner in this journey.
Click here to connect directly with me on LinkedIn
All the best,
Natanyah Menna
Daniyah Hadad, Client Relations Manager
Daniyah oversees our TLC Rental Marketplace team, assisting and interacting with drivers, clients, and partners. She has been recognized in the industry as a passionate leader driven by a motivation to help others achieve their goals. Daniyah has extensive experience in customer/client relations, and possesses a shining skills set that includes computer technology, marketing, communications, advertising, and administrative know-how. In addition to Daniyah’s professional expertise and energetic, likeable manner, her hands-on approach and keen troubleshooting abilities make her a stellar TLC Rental Marketplace team player.
Reza Ebrahimi, Attorney
Reza Ebrahimi has extensive experience in representing clients of all types in the TLC industry. He has successfully assisted numerous clients in shifting company ownership, with a smooth transfer of TLC plates, TLC licenses, and TLC vehicles. Utilizing his vast knowledge and understanding of the industry, Reza helps clients safely navigate the lengthy process of paperwork, official documents, due diligence, and approvals necessary for purchases and sales. Reza also gladly provides guidance and assistance on many other TLC-related issues, such as required insurance coverage, deposits and premiums, EZ-Passes, resolution of liens/judgments, and general business/transaction advice.
Chad Briedis, Attorney
Chad Briedis is a senior associate attorney at Van Cott Ebrahimi P.C. He focuses his practice on servicing individuals and small business clients from New York City to Montauk and Orient. As a one stop shop for Long Island businesses, Chad is adept at business formation, business succession, mergers and acquisitions, entity governance, business compliance, and employment law compliance.
In addition, Chad assists owners of commercial and residential real estate with leasing, landlord-tenant matters, evictions, and the buying and selling of real estate.
Prior to joining Van Cott Ebrahimi P.C., Chad practiced law at the largest law firm based on the East End of Long Island where he focused on all aspects of labor and employment law, including, but not limited to, issues concerning the payment of wages, overtime, paid and unpaid leave, hiring, and employee handbooks.
Chad received his Bachelor of Arts from the State University of New York at Geneseo where he majored in History with a minor in Native American Law and Public Policy. Chad received his Juris Doctor degree from Syracuse University College of Law where he graduated a semester early and received the Pinnacle Award for Corporate Compliance.
Chad is admitted to practice in the State of New York, the United States District Court Eastern District of New York, and is a member of the New York State Bar Association.
Muhammad Abdullah, Social Media – Driver Communications Specialist
Muhammad Abdullah handles driver relationships in our TLC Rental Marketplace Facebook group. As an established influencer in the virtual NYC TLC Industry community, he is extremely knowledgeable and fosters strong relationships with drivers across platforms, especially Facebook. He speaks four languages (English, Urdu, Hindi, and Punjabi). He assists the team with various tasks and shares up-to-date information with drivers and owners via social media. His can-do attitude and technological skills greatly benefit our clients and the industry.
