This company is a woman and Native American-owned-and-operated business. The owner is a tribal citizen, an enrolled registered band member with the Mohawks of the Bay of Quinte from the Tyendinaga Mohawk Territory.
The TLC Rental Marketplace Team
Natanyah Menna, Founder
As a successful entrepreneur, my career and strong connections in the New York City Taxi & Limousine Commission (TLC) rental industry began over a decade ago. I continue to be a pivotal player in the business through my personal fleet, TLC Rental Marketplace, and now, TLC Plate Marketplace.
I built my family-owned and operated fleet-based company from the ground up, rooted in my personal experiences. My late mother, a single parent of five children, inspired me and introduced me to the transportation industry. As the oldest child, I watched her drive everything from limos and town cars to taxis, and she thrived in the fast-paced New York City hustle. When Uber started in the city, she jumped on board and started her own private company. I owe her a debt of gratitude because she instilled in me a strong work ethic and a never-give-up attitude. Uber’s rapid growth reshaped the industry and piqued my interest. At the time, I became ready to re-enter the workforce, having raised my daughter for several years, and I actively sought a new business opportunity. Then, I learned that my other relative drove a rental car from one of the largest TLC rental fleets in the city – that’s when I realized I wanted to become a vital part of this growing enterprise!
I built my own fleet and still actively rent my TLC cars on a weekly basis to licensed TLC drivers to fulfill all their rideshare needs. The process taught me a great deal, which led to the highly successful operation of the TLC Rental Marketplace and the emerging TLC Plate Marketplace.
I launched the TLC Rental Marketplace because, as a fleet owner, I encountered roadblocks that hindered our company’s growth. I knew the business would boost if I advertised our available TLC vehicles on a well-managed platform. Soon, I learned that numerous fleet owners agreed the forum was a worthwhile venture.
My instincts told me that for the TLC Rental Marketplace to thrive, I must seriously consider the drivers’ needs. New York City TLC drivers are the hardest-working around. We live in the only city in the world that requires rideshare drivers to have a TLC license and TLC insurance. Rideshare drivers experience several obstacles unlike anywhere else. They work long hours and get hit with DMV fees and TLC violations. Due to these exorbitant costs, most city drivers rent vehicles weekly. However, as a fleet owner, I have an advantage. I am able to keep my weekly costs down by renting out only hybrid cars.
Although the ride wasn’t always smooth in this tough industry where one mistake can be costly, some terrific people blessed me with their time and wisdom, especially my late sister Elisha, a kind, gentle, loving soul who championed my efforts, lifted my spirits, and even worked for me for free to support my burgeoning company. I know that she is still cheering me on. I maintain solid relationships – an invaluable commodity in the industry – with my TLC insurance brokers and auto body shops. Today, I am proud to say that many of my drivers, who have been with me for years, became my friends.
Recently, I developed TLC Plate Marketplace to create a sister platform that will easily connect buyers and sellers of TLC corporations with TLC plates. Our team will support you and help you achieve a satisfying deal. Check out our new website and become an exclusive member!
As we continue to work diligently to make the TLC Rental Marketplace and now, TLC Plate Marketplace, successful arenas to connect drivers and fleet owners and foster their growth, we welcome your feedback!
How may we at Marketplace better serve you? Please email us!
Click here to connect directly with me on LinkedIn
All the best,
Natanyah Menna
Daniyah Hadad, Client Relations Manager
Daniyah oversees our TLC Rental Marketplace team, assisting and interacting with drivers, clients, and partners. She has been recognized in the industry as a passionate leader driven by a motivation to help others achieve their goals. Daniyah has extensive experience in customer/client relations, and possesses a shining skills set that includes computer technology, marketing, communications, advertising, and administrative know-how. In addition to Daniyah’s professional expertise and energetic, likeable manner, her hands-on approach and keen troubleshooting abilities make her a stellar TLC Rental Marketplace team player.
Reza Ebrahimi, Attorney
Reza Ebrahimi has extensive experience in representing clients of all types in the TLC industry. He has successfully assisted numerous clients in shifting company ownership, with a smooth transfer of TLC plates, TLC licenses, and TLC vehicles. Utilizing his vast knowledge and understanding of the industry, Reza helps clients safely navigate the lengthy process of paperwork, official documents, due diligence, and approvals necessary for purchases and sales. Reza also gladly provides guidance and assistance on many other TLC-related issues, such as required insurance coverage, deposits and premiums, EZ-Passes, resolution of liens/judgments, and general business/transaction advice.
Chad Briedis, Attorney
Chad Briedis is a senior associate attorney at Van Cott Ebrahimi P.C. He focuses his practice on servicing individuals and small business clients from New York City to Montauk and Orient. As a one stop shop for Long Island businesses, Chad is adept at business formation, business succession, mergers and acquisitions, entity governance, business compliance, and employment law compliance.
In addition, Chad assists owners of commercial and residential real estate with leasing, landlord-tenant matters, evictions, and the buying and selling of real estate.
Prior to joining Van Cott Ebrahimi P.C., Chad practiced law at the largest law firm based on the East End of Long Island where he focused on all aspects of labor and employment law, including, but not limited to, issues concerning the payment of wages, overtime, paid and unpaid leave, hiring, and employee handbooks.
Chad received his Bachelor of Arts from the State University of New York at Geneseo where he majored in History with a minor in Native American Law and Public Policy. Chad received his Juris Doctor degree from Syracuse University College of Law where he graduated a semester early and received the Pinnacle Award for Corporate Compliance.
Chad is admitted to practice in the State of New York, the United States District Court Eastern District of New York, and is a member of the New York State Bar Association.
Muhammad Abdullah, Social Media – Driver Communications Specialist
Muhammad Abdullah handles driver relationships in our TLC Rental Marketplace Facebook group. As an established influencer in the virtual NYC TLC Industry community, he is extremely knowledgeable and fosters strong relationships with drivers across platforms, especially Facebook. He speaks four languages (English, Urdu, Hindi, and Punjabi). He assists the team with various tasks and shares up-to-date information with drivers and owners via social media. His can-do attitude and technological skills greatly benefit our clients and the industry.
